EXPERIENCE

ARCHRIVAL

Senior Strategist, Brand Marketing
Portland, OR — 2024-Present
Lead retail marketing planning and strategy for the adidas Brand Specialist Program in the U.S. & Canada.

ADIDAS

Senior Manager, Global Brand Marketing — Collaborations + Energy
Portland, OR — 2022-2024
Responsible for integrated marketing strategy on owned + partner channels for top culture collaboration partners (Beyoncé, Pharrell, Bad Bunny)

Senior Manager, Global Digital Brand Marketing
Portland, OR — 2022-2023
Responsible for digital marketing strategy on owned + partner channels for top culture collaboration partners (Beyoncé, Pharrell, Bad Bunny)

Digital Marketing Manager, Creators + Branded Content Partnerships
Portland, OR— 2020-2022
Managed a multi-million dollar media budget and led influencer, content and branded partnership marketing via the affiliate program.

NIKE

Global Digital Brand Manager, Social Media — Fitness
Beaverton, OR— 2019-2020
Set the global social strategy for the Training category. This was a full scope role, from writing the strategy and creative brief, to working through production, post production, publishing and analytics.

OLSON ADVERTISING

Brand Strategist
Minneapolis, MN—2015-2019
I started my time at Olson as a Social Analyst where I informed various strategies with consumer insights. I eventually transitioned into a role as a Brand Strategist. In that role, I served as a thought leader within the agency with regards to consumer behavior, cultural trends and competitive market analysis.

SKILLS

EDUCATION

Bachelor of Arts in Anthropology, minor in philosophy
University of Minnesota, Twin Cities

Hands on Greater Portland
Grocery shopping for homebound seniors.

Minneapolis Community Education
Helped to build new garden beds at a community garden where kids learn to be better connected to the food they are consuming and the community they live in.